Social media for government institutions and international organisations
Use a social wall to inform and connect to the public, increase citizen engagement and create interactive digital experiences
How to use social walls as a government institution
Event walls
Use a social wall to create interactive events. Engage with your attendees during open days, fundraisers, special sports events or concerts. A social wall will help you collect and display authentic User-Generated Content, spread the word about your event and make your event much more fun.
Permanent displays
Display a social wall at City Hall, the tourist info or throughout different locations in the city. Share the latest city news, show fun facts about the city or display select posts that people are publishing about the places they visit. By showing what the city has to offer in an innovative way, you will make people want to experience more of it.
Website widgets
Embed a social wall on your website to keep it up to date with content you already created for social media. You can add compelling social proof by featuring employees’ or visitors’ favourite places. It’s also a great way to inform the public about the latest news or raise awareness for a special cause.
Customer stories
Social media for government institutions and international organizations
Social Displays Draw Attention at the 77th World Health Assembly
Link to "Current" pageThe social wall at the 77th World Health Assembly acted as a central hub for engagement. It was prominently displayed on a large digital screen at the venue. It drew attention from delegates who shared their WHA moments through Direct Posts. The wall was also collecting content from various WHO social media accounts.
SNCF Engages Visitors with Social Wall at VivaTech
Link to "Current" pageBy incorporating a social wall at their booth during the Viva Technology event, SNCF effectively aggregated real-time user-generated content with the #vivasncf hashtag, boosting engagement and visibility. This strategy highlighted attendee interactions and fostered a sense of community, making the booth a dynamic and interactive space.
Collect content from multiple platforms
User-generated content can help create social trust and transparency for your organisation. Combine it with your own social media posts that inform and educate your audience. Collect the content that you, your citizens and visiting tourists are already sharing every day on social media and use it to keep your website fresh and engage with the public.
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The benefits of using a social media wall for government institutions
Social media is a great way to open a direct dialogue between a government and its citizens. Engage, inform and educate through social media to foster transparency and social trust. Use photos, videos and information that is published every day and display it on a real-time social feed.
1. Increase citizen engagement
2. Educate and inform your community
3. Fight fake news with an information hub
4. Increase your social media reach with hashtag campaigns
5. Communicate more efficiently during a crisis
6. Create interactive digital experiences
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